Publica menu cards & wine cards
The origin of the modern menu card
Until the eighties a menu card was considered a necessary evil with a purely functional character. The result was a multitude of standard brown or burgundy menu covers with a very predictable content. A restaurant owner who wanted something different, just had to manage as best he could. That is, until we at Publica thought it was high time to put our ideas into practice in 1984. At that time we were convinced that a menu card was an important part of your image; a very important business card.
Menu cards, wine cards, dessert cards ...
We started working with an open mind and a lot of strange materials and fabrics, deviating sizes, new fastening systems and up-to-date colours. Restaurant owners slowly became aware that an attractive personalized menu was an added value to their business. Both the character and identity of the restaurant were reinforced by a representative menu card and they had the positive reactions of their customers to prove it. A pleasant side effect of Publica specialising in menu cards was that a modern, good-looking and personalised menu cover became an affordable asset… and that is the only aspect of our products that hasn’t changed ever since.
A pioneer and innovator becomes a designer, manufacturer and supplier
About designs and challenges – imagination at work!
Who says A, must say B ! If you incite customers to develop their own style of menu cover, you have to be prepared to accept the challenge to do the impossible. That’s where you start doing strange things with wood, metal and all kind of synthetic materials. You will even adapt and improve printing processes in order to obtain a perfect and unique Publica print. And after many years you become a leader in the market, a position that creates obligations and expectations, but that is our challenge. That’s what keeps us sharp and ground breaking innovative.